To make a target market strategy, it is necessary for us to analysis the strong and weak points of our competitors’ in clothing industry. We can learn more from our competitors, when we make the marketing strategies for our product and the industry research. Nowadays, in the clothing market, the competitors with almost the same size as our company are Cactus Jam and Eco-D,

which are all famous in the clothing industry in this area. These two brands will be the main competitors for our brand. While there are still some significantly bigger competitors in the same market with our company, which include Sussan, Sportsgirl, Country Road, Zara, Sass & Bide, Dotti, Bardot, Forever New and Witchery, which are all world famous clothing brands.

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