Executive Summary

Tourism industry is becoming more and more important for every country, which nearly becomes the foundation industry in some countries. This year, Australian Pacific Touring wants to expand its touring into China. Australian Pacific Touring is tour Operator Company. As we all know, China is the biggest developing country in the world. With the increasing income, more and more Chinese people are likely to choose travel as a way to spend their spare time.

Therefore, Australian Pacific Touring decides to expand its touring business in China. Australian Pacific Touring’s main business is the short term touring in local Australia. So how to make this company to apply to the international tourism market is a big project for the management. As a consultant of this business, I will provide this information and then I will use some theories to analysis this information for Australian Pacific Touring. Integrating with Australian characteristics, this company will use this international business to make more profit. However, how to manage this international business management become the biggest problems for Australian Pacific Touring.

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