Executive summary

If you go shopping, you are more likely to purchase some new products which you have already known the brand from the TV, magazines or you friends. Would you buy something which you have never heard of? As a market management, you need to know the reason why the customers believe in brand so much. Your brand is something which you promise to the consumers what the product can deliver to them. And the brand can let the customers know what they will get from your product and service. And the different advantage between your competitors'.

It is often believed by the researchers that the performance of the operation of business is strongly based on its leader. In order to support this statement, this essay will discuss how the operation of business depends on its leader. And also this essay will discuss how the leader of the organization will affect the operation of business. Nowadays, as the quickly development of the economics, the competitive of the organization become more and more intense. Therefore, it is such competitive world that the organizations become harder and harder to perform better.

Introduction

The group of The Association of Southeast Asian Nations (ASEAN) has ten member countries: Brunei, Indonesia, Philippines, Laos Malaysia, Vietnam, Singapore, Cambodia Thailand and Myanmar, which aims to get cooperation with the politics, economics and society in the area. And then, by the year of 1996 and 1997, it was named as ASEAN plus Three. The Three East Asian Nations are: China, Japan and Korea. The first summit of ASEAN is 1976 , the first and important work was to strengthen the group itself and its economics as well as politics. It was 1993 that the Free Trade Area of ASEAN was established.

Executive Summary

This report is a Finance Corporate Case Study for the shareholders and CEO. The report aims to discuss some important aspects which the investor should consider when they are going to invest a project. And also this report will also give some advice about how to evaluate a worthy investment project. The factors the investor should concentrate on are: net present value, the budget constraints and the riskiness etc.

Introduction   

Tiger Airways Holdings Limited is a holding company in Singapore. It has operated the pan-Asian airline, Tiger Airways and Australia's domestic carrier, Tiger Airways Australia and owns this as well. For the internal environment, Tiger Airways has been allowed to build a profitable business model in the industry, which can help Tiger Airways to have an important share of the market. There are two major direct competitors Tiger Airways in low airfare industry, which includes Jetstar Group and Airasia. In addition, as a low cost budget airline in Aisa, Tiger air’s majority customers are budget travelers.