To make a target market strategy, it is necessary for us to analysis the strong and weak points of our competitors’ in clothing industry. We can learn more from our competitors, when we make the marketing strategies for our product and the industry research. Nowadays, in the clothing market, the competitors with almost the same size as our company are Cactus Jam and Eco-D,

Executive summary

The economics is developing so speedy in today’s society, with which the Globalization has been the main stream of the developing world. There is no doubt that the human resource has become the most competitive source for the organization to concentrate on. Therefore, The study of people’s Behaviors is becoming important in our daily life. For a group, the Behavior is named the Organizational behavior. Organizational behavior is a theory that studies the influence of individual in the group.